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Blacked-out Appearance Package Also Returns for Grand Cherokee, Wrangler
After earning more than 25,000 sales in its first two full months on the market, the 2014 Jeep Cherokee will look to continue that momentum with the recent debut of a special “Altitude” edition at the Houston Auto Show. The blackout-style appearance package actually was first introduced at the Houston event in 2012, on the Jeep Grand Cherokee, and high customer interest led Jeep to introduce Altitude models across the brand.
Beginning this spring, the package will be offered for the first time on the 2014 Jeep Cherokee, and also return to the Grand Cherokee and Jeep Wrangler.
Explained Mike Manley, president and CEO of the Jeep division: “The unique ‘blacked-out’ theme of the Jeep Altitude models resonated so well with consumers two years ago that it makes perfect sense to bring them back now, particularly since we have new versions of the Cherokee and Grand Cherokee. What began as a production-intent concept … generated significant buzz and evolved into a lineup of special-edition Jeep vehicles that appeal to many consumers—especially those wanting a very distinct, aggressive and edgy look.”
More specifically, that look will feature:
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